Fire Print Ad
Fire Print Ad
 |
 FIRE EXTINGUISHER AD FIRE TRUCK FIREMAN CHICAGO LANTERNS HORSE 13X19 PRINT  US $8.49
|
 1912 St Louis Missouri Fire Department photo Pyrene extinguisher print ad US $9.99
|
 1930 American LaFrance fire extinguisher 2 models vintage trade print ad US $9.99
|
 1924 Knight Thomas fire extingisher photo print ad US $9.99
|
 1943 Indian Fire Pump extinguisher Uncle Sam squirts Adolf Hitler trade print ad US $9.99
|
 1943 Indian Fire Pump extinguishers US Army firemen Uncle Sam trade print ad US $9.99
|
Some tools for making valuable print ads
David Ogilvy once said that print ads are viewed by only 4% of the targeted readership. A print ad has a lot of competition when it comes to grabbing the eyes of its target audience. Be it books, magazines, hoardings, journals, public places et al, there are all kinds of ads that keep pouncing in front of its audience.
Print is a very important portion of your marketing mix. But what matters is how much efforts you put in for making it stand out. All communications and advertising principles state that competition is the best factor that affects quality input. Following are some tools to make print ads work for you.
Simple Layout
The current scenario demands a simple layout, one fact being that people today have less time to devote their attention to your ads. It's all about appealing to them in a fraction of seconds. As observed, the most effective ads are simple; a good communicative photo along with a supporting copy. The copy is short, to the point and precise.
The headline leads
The headline is like the door to your ad. If the door does not open in one strike, the audience is never going to give another try. In simple words, the headline should be concise and should be viable.
Copy should be legible
A good copy can either transfer your message easily or get in the way. The design, content and placement of the copy are equally important as is the photo. You may have noticed that since recent years, people have started using bullet points in mailers and other communicative instruments. This makes it easy-to-read. The colour of the copy too should be considered so that it does not get camouflaged or shadowed by the image.
Flow
We as humans are normally designed to read from left to right and from top to bottom. Ads that challenge these things do get a lot of criticism.
Give something to the reader
Many a times the designs are given more importance than the messages. Avoid it. Many advertising agencies goof up by setting up a fabulous design but end up telling nothing
About the Author
Neha is into fulltime Internet marketing and gathered expertise in online media solutions. Having worked for more than 10 years, she is associated with REDCOM, a prominent online advertising and communication agency. Her vast experience and contribution has helped her strengthen her grip on providing online marketing solutions.